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О нас

ROOTED IN TRADITION.

DRIVEN BY PURPOSE. 

Since 1996, we’ve grown from a small, family-run business in Uzbekistan into Central Asia’s trusted distribution partner—connecting world-class wellness brands with local communities.

Our commitment to integrity, reliability, and improving everyday lives remains at the heart of everything we do.



WHAT SETS AFSHONA GROUP APART

Our approach is rooted in a deep commitment to purpose, partnership, and operational excellence. At every stage of the distribution journey—from sourcing and logistics to in-store execution and education—we take a hands-on, relationship-first approach.

With a curated portfolio of globally respected wellness brands, advanced technology systems, and deep regional insight, we don’t just move products—we build trust, inspire healthier communities, and elevate retail experiences across Central Asia.

We call this Wellness Delivered with Purpose™—a distribution model that’s personal, efficient, and built to create long-term value for our partners, our customers, and the communities we serve.


A HEALTHIER WORLD, POWERED BY TRUSTED 
DISTRIBUTION.

We are more than a distribution company—we’re partners in building a healthier, more hopeful world.

At AFSHONA GROUP, our mission is to make trusted health and wellness products accessible to all. We do this by forming lasting partnerships with pharmacies, supplement stores, and retailers—creating a network rooted in trust, integrity, and shared purpose.

Through ethical business practices, cultural respect, and community connection, we deliver more than products—we deliver opportunity, empowerment, and better living for everyone we serve.

We strive to be the global leader in health and wellness distribution, ensuring that every community has access to top-quality products for a healthier life.

Expanding into new markets can be complex—but with AFSHONA GROUP, it doesn’t have to be. We’re already connected to the region’s most valuable retail channels, from hospitals, national pharmacy chains and supermarkets to specialty wellness stores and premium spas.

As a brand owner, you can stay focused on your mission—we’ll handle the strategy, logistics, and relationships needed to scale your presence across Central Asia.

With 6,000+ retail touchpoints and a proven track record, we make your growth smarter, faster, and regionally relevant.