Rooted in Tradition.
Build for the Future.
AFSHONA GROUP is an international distribution company with deep local roots. Originally founded in 1996 as a family business under the name Raxmatjon, we began by supplying grocery stores and neighborhood retailers across Uzbekistan. Today, we are a next-generation distribution group — trusted by premium health brands, retailers, and pharmacies to deliver quality, consistency, and growth.
WHY PARTNER WITH AFSHONA?
WE HANDPICK BRANDS
THAT SHARE OUR MISSION
We don't just distribute — we align. Every brand in our portfolio is carefully selected to reflect our core values of integrity, well-being, sustainability, and innovation. From science-backed supplements to eco-conscious pioneers, our partners share our commitment to creating a healthier, more purposeful world.
BUILT ON TRUST.
DESIGNED FOR
TOMORROW.
COMMITTED TO WELLNESS.
Since 1996, we’ve grown from a family business into Central Asia’s leading wellness distributor—trusted by retailers, health professionals, and global brands.
Rooted in tradition and powered by forward-thinking strategy, we connect communities across the region to high-quality health products, building a healthier tomorrow through every partnership we forge.
YOUR
GATEWAY TO 6000+
POINTS OF SALE
LOCATIONS
From independent pharmacies and national grocery chains to wellness spas and premium retailers, we help health and wellness brands access the most trusted and influential sales channels in the Central Asian market.
With unmatched regional expertise and deep retail relationships, we turn brand potential into measurable market presence.
SMART SYSTEMS.
MEASURABLE IMPACT.
Our proprietary tech ecosystem—including POS, CRM, sales automation, inventory, and warehouse management software—streamlines every step of distribution.
We equip our partners with powerful tools to drive efficiency, track performance, and scale faster—all at no additional cost.
PROFIT WITH PURPOSE. GROWTH WITH MEANING.
From reforestation and community wellness to education and scholarships, we reinvest in the future of the region we serve.
Because for us, growth isn’t just measured in revenue—but in lives uplifted, opportunities created, and a healthier world shared by all.
RELIABLE SUPPLY.
TRUSTED BRAND.
SEAMLESS RETAIL SUCCESS.
Finding a reliable partner with a proven track record and a trusted brand portfolio shouldn’t be a challenge—and with AFSHONA GROUP, it never is.
We combine operational excellence, smart inventory systems, and customer-first technology to fuel your retail success—today and tomorrow.
99% In-Stock Rate: Powered by our advanced ERP and demand forecasting system, we ensure that the products your customers love are always on your shelves—no delays, no missed sales, no disappointment.
The Numbers Behind Our Growth
A snapshot of our operational footprint, product portfolio, and retail reach.
These numbers reflect our commitment to scale, precision, and service excellence.
2,500+SKUs
Explore our handpicked selection of effective, science-backed supplements and wellness products—designed to support better health, every day.
300,000+
With 300,000+ loyal customers and 1,500+ partners, we’re more than a distributor—we’re a trusted wellness ecosystem, built to serve.
17+
Exceptional Brands
Explore our portfolio of exceptional wellness brands—each selected for their commitment to purpose, purity, and proven results.
From Halal-certified and third-party tested formulas to a shared mission of longevity and better living, these brands are trusted by health professionals and loved by customers across Central Asia.
Giving Back Is Part of Who We Are!
Giving back isn’t a campaign—it’s who we are. Since our founding in 1996, AFSHONA GROUP has woven social impact into the fabric of our business.
Each year, we donate a portion of our profits to a charitable Foundation managed by our employees—empowering grassroots, local impact both in Central Asia and beyond. From educational support to humanitarian aid, our team leads volunteer efforts that create real change.
When you partner with AFSHONA GROUP, you also join our mission through AFSHONA Education and Cares®—because we believe business should serve more than the bottom line.
What you will receive
Diverse Brands
Mission Driven Brands
Retail e-Commerce Solutions
Contact Us Today